Privacy Policy

Last updated: 29 June 2026

BrandPin ("BrandPin", "we", "us", "our") is an AI visibility and Generative Engine Optimization (GEO) tracking platform operated by The Social Lions ([Registered legal entity name]). These terms apply to your use of BrandPin at https://brandpin.io and related services.

This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using BrandPin, you agree to this policy.

1. Information we collect

• Account information: your name, email address, organisation name, and password (stored only as a salted hash).
• Brand and scan data: the website URLs and brands you choose to track, the buyer queries we generate, and the AI-engine answers and metrics produced by your scans.
• Usage and device data: log data, session tokens, and basic technical information needed to operate the service.
• Payment information: payments are processed by our payment partner (Razorpay). We do not store your full card or banking details on our servers.
• Communications: details you submit through contact or "get help" forms (name, city, company, website, phone, email, and your message).

2. How we use your information

• To provide the service: run scans, generate queries, and display metrics and reports.
• To process subscriptions, token purchases, and billing.
• To provide support, respond to enquiries, and send service-related communications.
• To maintain security, prevent abuse, and improve the platform.

3. Third parties and sub-processors

To deliver the service, we share limited data with:

• AI engine providers (for example OpenAI, Google, and Anthropic) - your generated queries are sent to these engines to measure how AI answers mention your brand.
• Razorpay - to process payments.
• Hosting and infrastructure providers - to run the application and database.
• Email/communication providers - to send notifications and respond to leads.

We do not sell your personal information.

4. Data retention

We retain your account and scan data for as long as your account is active or as needed to provide the service, and as required to comply with legal obligations. You may request deletion of your account and associated data by contacting us.

5. Security

We use industry-standard measures including encryption in transit, hashed passwords, and access controls. No method of transmission or storage is completely secure, but we work to protect your information.

6. Your rights

You may request access to, correction of, or deletion of your personal information by emailing digital@thesociallions.in.

7. Cookies and sessions

We use a session token to keep you signed in. We do not use third-party advertising cookies.

8. Children

BrandPin is not intended for individuals under 18 years of age.

9. Changes to this policy

We may update this policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

10. Contact

For any privacy questions, contact us at digital@thesociallions.in.